American Flat was founded by Giorgio Piccoli (President), Wan-Ling Tsai (Analyst), and Marina Reiter (Senior Art Curator). These individuals are driven with a passion for artistic development. They believe that everyone should have access to affordable but great looking art. It is an exclusive online art gallery having a collection of museum-quality, curated wall art all at prices that are affordable to many. Instead of offering a physical space in a gallery, they offer video links, high quality images, and dynamic photography available on their web for easy browsing. The gallery does not cater for art investors but to the art lover, offering an array of collections that fits everyone’s lifestyle conveniently.
By producing large, medium and small format reproductions of original artwork by some renowned artist, American Flat allows those who cannot normally afford large artwork to buy it for a very affordable price. Many individuals face problems when purchasing great decor for their homes; that’s what American Flat solves. They understand that art is too expensive and logistically difficult to purchase and believe that individuals should purchase what reflects who they are, not a reflection of their bank account. American Flat partners with artists. They offer artists the ability to get the word out about their art and earn a royalty on the pieces sold. They will also create museum quality giclees of the artist’s work. They put their advertising dollars, promotional efforts and social media buzz marketing techniques behind the work of their partner artists. Their website features professional, biographical, personal information where their customers can find out more information about their partner artists and their work.